For over 25 years, Swiss Packaging has created luxury boxes, displays, and brand solutions for the world’s leading jewelry and watch houses.
The company was founded from the heritage of Gainerie Moderne, based in Fribourg, Switzerland — once the nation’s foremost manufacturer of watch and jewelry packaging.
Gainerie Moderne pioneered luxury production in Asia by partnering with a Thai manufacturer that operated factories in both Bangkok and China, setting new standards for quality, innovation, and efficiency. Renowned for collaborations with French luxury houses such as Cartier and Hermès, the company became a benchmark for excellence in high-end packaging.
Swiss Packaging was originally established by Gainerie Moderne to serve the U.S. luxury market. After two years of rapid growth, it became an independent company — and today, Swiss Packaging continues to thrive long after Gainerie Moderne was acquired by a Swiss competitor.
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Swiss Design Meets Global Craftsmanship
Swiss Packaging unites Swiss design precision with global manufacturing expertise. Over the decades, the company has developed and refined Asian production facilities — training local teams in the specialized techniques of European boxmaking and display craftsmanship.
As a second-generation design agency, Swiss Packaging draws on a legacy of industrial, packaging, and exhibition design rooted in international expositions and World’s Fairs created for the U.S. government. These early experiences instilled a culture of uncompromising design and meticulous execution that continues today.
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Modern Tools, Traditional Excellence
Design at Swiss Packaging blends experience, tradition, and innovation. Our team combines advanced digital tools and precision machinery with the artistry of handcraft. Every team member — typically in their late twenties to early thirties — is a specialist in their discipline, contributing to a culture of collaboration, innovation, and craftsmanship.
Working within a state-of-the-art facility, our artisans produce complex packaging and display solutions using diverse materials and refined finishes. We believe that happy craftspeople create luxury with soul — and our working environment emphasizes quality of life, pride, and purpose.
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Beyond Packaging: Swiss Brand Development
Beyond packaging, Swiss Packaging is also a Swiss branding agency, consulting for jewelry and watch brands around the world. Collaborating with visionary designers such as Jorg Hysek and Antoine Tschumy, the company played a pivotal role in the creation and international launch of Jacob & Co., now one of the leaders in contemporary high watchmaking.
From luxury packaging and display to brand strategy and development,
Swiss Packaging Creates Luxury.
Swiss Packaging Legacy Film (circa 2000) — This original presentation video was produced over 25 years ago as part of Swiss Packaging’s launch initiative. Distributed to clients on portable DVD players, it introduced the company’s philosophy of merging Swiss precision with global manufacturing excellence. Created during our years as a division of Gainerie Moderne (the leading Swiss watch and jewelry packaging manufacturer of its era), the film showcases our commitment to design innovation, craftsmanship, and the luxury experience that continues to define Swiss Packaging today.
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